I’m not sure how they came to that conclusion as basically what this means, is that each song will have to go through a conversion process (the songs in your iTunes library on your computer remain untouched). I’ve heard people say that setting the option to “Convert higher bit rate songs to” a lower quality song also speeds up the syncing process. As an added bonus, you’ll also see a large amount of extra available space saved. To decrease the sync time, go into your iOS devices summary page in iTunes on your computer and under “Options” check off the box that says, “Prefer standard definition videos. Here’s a really cool feature I like about iTunes, that definitely makes iTunes sync faster! Have you ever purchased a movie or TV show from the iTunes Store and noticed that it downloads an HD and an SD version? If you are transferring that video onto your iOS device then there really isn’t that much of a need to have the large HD version transfer over as you’re most likely not even going to really notice any quality difference because of the screen size on the iPad, iPhone or the iPod Touch.
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